for spotify, with blend and comunnik

"nos bastidores do são joão de caruaru" ("behind the scenes of caruaru's são joão") is a super emotional mini-documentary, with me doing the research and writing the script, showing what the são joão festival experience is like at caruaru/pe, and featuring huge brazilian artists like joão gomes, xand avião, mari fernandez, natanzinho lima and more. (+)

for mis - museu da imagem e do som de são paulo

"contextualizando david bowie" ("contextualizing david bowie") is a 4-lesson course I created to explore bowie's creative methods, how his work reacted to the world, and how the world reacted to his work. later on, I also created and taught a course on kate bush, also at mis. (+) (+)

for fanta, at wieden+kennedy

"fanta horror fest" was a festival of horror short films made by brazilian directors, which premiered live on twitch during halloween. throughout the program, creators engaged the audience with coupons, giveaways, and super fun brand activations. (+)

for tiktok, with fcb and akqa

I had lots of fun with the team creating a very robust editorial plan for the town's coverage on tiktok, featuring stunts, creators, artists, and fans, covering every day of the festival. (+)

for kwai, with blend and comunnik

during the são joão festivities, I scripted and directed five days of live broadcasts on kwai directly from caruaru/pe, featuring shows, studio gags, segments filmed around the city, creator appearances, interviews with artists and the public, as well as a series of content tailored for the sponsoring brands.

for riachuelo, with droga5

I've also worked on redesigning the entire riachuelo channel and social strategy, including casa riachuelo, fanlab, and carter's, on instagram, tiktok, x and pinterest. we rethought editorial content, creator dynamics, and how to bring offline campaigns to life on social in the most engaging way possible.

for prime video, at wieden+kennedy

at the launch of the third season of "the boys", we created a graffiti mural in beco do batman, in são paulo/sp, which was updated weekly with clues about the next episode. on social media, creators and fans went to great lengths exchanging theories about what would happen. (+)

for spotify, at flagcx

when brega funk and brazilian trap music were starting to take off, we made documentaries telling the story of the genres, interviewing artists, showcasing the scene, and paving the way for all the success that followed. plus: each documentary had its own extended content ecosystem, ranging from trailers and personalized posters for each artist to whatsapp sticker packs. (+)

for riot games, at wieden+kennedy

in the launch of the first season of the "arcane" series on netflix, we leveraged the full potential of a highly engaged fandom with content and community management strategies that explored all of league of legends' lore. (+)

for spotify, at flagcx

in 2016, "neural" was one of the very first songs created with the help of AI in brazil, based on the lyrics and voice of sabotage, who had died a few years earlier, and with the participation of his family. a clever documentary recounted the entire process. (+)

for olympikus, with matter and buena onda

the 2025 content strategy for olympikus was especially designed to showcase content created about and from 50 running events sponsored by the brand throughout Brazil over the course of a whole year. (+)

for nubank, at google

working collaboratively, we expanded the "plans on paper" campaign ecosystem (featuring actor leslie david baker from "the office") to various native youtube content formats, supporting the 7-minute hero film. (+)

for spotify, with boys do cry

bringing to life the "creme" playlist, one of the most popular on spotify, we created an immersive experience with an art exhibition and free shows by giant trap and funk artists in downtown São Paulo. (+)