For Spotify, with Blend

I did character research and wrote a heartfelt documentary for Spotify about the São João festivities in Caruaru/PE, connecting the brand with the local culture and offering a delicious Brazilian flavor, featuring giant artists like João Gomes, Xand Avião, Mari Fernandez, Natanzinho Lima, and more. (+)

For MIS - Museu da Imagem e do Som de São Paulo

"Contextualizando David Bowie" ("Contextualizing David Bowie") is a 4-part course I created and taught to explore Bowie's creative methods, through storytelling – how his work reacted to the world, and how the world reacted to his work. Later on, I also created and taught a course on Kate Bush, also at MIS. (+) (+)

For Fanta, at Wieden+Kennedy

for Halloween, I designed the content strategy for "Fanta Horror Fest", a festival of horror short films made by Brazilian directors, which premiered live on Twitch. Throughout the program, creators engaged the audience with coupons, giveaways, and super fun brand activations. (+)

For TikTok, with FCB and AKQA

During the first edition of The Town, I had a lot of fun with the team creating an editorial plan for the live coverage of the festival on TikTok, with dozens of stunts, creators, artists interviewed, and interactions with fans every day of the festival. (+)

For Kwai, with Blend and Comunnik

During the São João festivities, I scripted and directed five days of live broadcasts on Kwai directly from Caruaru/PE, featuring shows, studio gags, segments filmed around the city, creator appearances, interviews with artists and the public, as well as a series of content tailored for the sponsoring brands.

For Prime Video, at Wieden+Kennedy

At the launch of the third season of "The Boys," we brought the series to São Paulo with a graffiti mural in Batman Alley, which was updated weekly with clues about the next episode. On social media, creators and fans went to great lengths exchanging theories about what would happen. And the conversation grew, and grew, and grew... (+)

For Spotify, at FLAGCX

When brega funk and brazilian trap music were starting to take off, we made documentaries telling the story of the genres, interviewing artists, showcasing the scene, and paving the way for all the success that followed. Plus: each documentary had its own extended content ecosystem, ranging from trailers and personalized posters for each artist to whatsapp sticker packs. (+)

For Riot Games, at Wieden+Kennedy

In the launch of the first season of the "Arcane" series on Netflix, we leveraged the full potential of a highly engaged local fandom with content and community management strategies that explored all of league of legends' lore. (+)

For Spotify, at FLAGCX

In 2016, "Neural" was one of the very first songs created with the help of AI in Brazil, based on the lyrics and voice of Sabotage, who had died a few years earlier, and with the participation of his family. a clever documentary recounted the entire process. (+)

Also for Spotify, also at FLAGCX

I wrote and designed the launch strategy for a documentary contextualizing Gabriel o Pensador's career within the political climate Brazil was experiencing at the time. One of the coolest challenges to date.

For Olympikus, with MATTER and Buena Onda

The 2025 content strategy for Olympikus was especially designed to showcase content created about and from 50 running events sponsored by the brand throughout Brazil over the course of a whole year. (+)

For Spotify, with Boys Do Cry

Bringing to life the "creme" playlist, one of the most popular on Spotify, we created an immersive experience with an art exhibition and free shows by giant trap and funk artists in downtown São Paulo. (+)